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Notes from the CRANE library: “Leadership on the Line” by Ron Heifetz and...

“Notes from the CRANE library” will be a regularly occurring feature of In the Fold, as various CRANE team members share their thoughts, reflections, and insights on what we’ve been reading and why it...

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Warming your website welcome letter: from navigational chart to intriguing...

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem of what to say and...

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20 for 20: Lessons gleaned—and applied—after two decades of CRANE

September 1, 2016 marks the 20th anniversary of Crane MetaMarketing. We’re lifting a glass to salute our founder, Patti Crane, and sharing a bit about all she’s taught us along the way. Late summer...

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Making your magic marketable: translating teaching for best-fit families

We are what we repeatedly do. –Aristotle We live in a mysterious world where, every day, things happen that defy explanation. We’re not just referring to mental telepathy, housecats riding Roombas, or...

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